Kambeo Hubs - Coming Summer 2022

Inspire & Engage Employees to Build a Sustainable Business

Applying the three causes of employee motivation—career, community, and cause—can help your organization build a sustainable business.

Now more than ever, companies are struggling to find, hire, and retain highly-qualified employees that will, in turn, help your organization build a sustainable business. Very recently, there has been a massive change to the employment landscape. People are changing how they evaluate potential employers – it’s no longer just about making good money. 

Today’s workforce wants to feel good about their career choices and seek opportunities with brands that fit their values. This includes pursuing roles with organizations that support causes that are also important to them and where giving back to the community is not only encouraged—it’s celebrated. 

Back in 2018, Harvard Business Review conducted a study which identified what motivates employees most. The study determined that people value:

  • Having a career with purpose
  • Establishing deeper connections in their communities
  • Having the ability to support causes that will make an impact


We look at the three root causes of employee motivation—career, community, and cause—to better assess how your organization can inspire and engage your employees.


The Importance Of Career, Community & Cause

Career

Having a career involves more than just punching in and out at a job each day. Careers allow people to work with autonomy, utilize their strengths, and continue learning and developing new skills. A company that provides employees with careers rather than jobs will take time to assess their values, skills, and strengths.

Instead of allocating specific tasks to an employee, companies focused on careers provide individuals with ongoing support and training to enable continual growth. They encourage team members to set and achieve individual goals, always ask questions, and find new opportunities (i.e., webinars, courses) to pick up new knowledge.

Providing careers instead of jobs increases intrinsic motivation among employees, resulting in a more positive and uplifting company culture.


Community

Community involves having a strong connection with other people in the workplace. A sense of community at a company helps everyone to feel respected, cared for, and recognized by their peers and higher-ups.

Relationships are essential in all areas of people’s lives, and the workplace is no exception. When employees can work in a place where they experience a sense of community and belonging, they are more likely to be engaged in their work and motivated to perform well.


Cause

The third C, cause, provides employees with a purpose that’s greater than themselves or the work they do within their day job.

When organizations enable employees to assume a more active role on behalf of the company beyond their regular hours, employees will feel more stimulated and joyous. When a company allows its employees to find and support causes that match their values (and the organization’s values), they will have an easier time attracting talented and skilled employees.


What Happens When All Are Not Met?

Regardless of age, position, or location, research shows that the majority of workers agree on the value and importance of cause, community, and career.

As is explained in Denise M. Rousseau’s book, Psychological Contracts in Organizations: Understanding Written and Unwritten Agreements, the 3 Cs make up what’s known as the psychological contract. This contract is a set of unwritten expectations and obligations that employers and employees share.

If the psychological contract is fulfilled, employees will be eager to show up and put their best foot forward in the workplace. They will be more motivated and engaged. If the contract is not fulfilled and people do not feel that they have a career, a sense of community, and a cause, they are less satisfied and committed to their jobs.

It’s fine to offer a strong community, a worthy cause, or a promising career. However, offering all three is even better if you want to inspire your employees and build a thriving and highly successful business.


Encourage autonomy to build a sustainable business

One of the best ways for employers to encourage autonomy among their employees is to create an open environment that fosters communication, clear direction, and support. When employees know they’re being trusted to complete certain tasks, they’ll take ownership over their roles and will feel motivated to perform at a higher level. 


Incorporate your mission into everything

Incorporating your mission into everything you do consistently reinforces the ‘why.’  The ‘why’ your company does what it does is at the core of all interactions, internally and externally. 

The mission is important to attract employees to want to work for your company and should be reinforced once they join. It should be a shared goal amongst all employees—something, that if attained, will be the equivalent of winning a Superbowl or Stanley Cup.  The mission is only achievable by your entire workforce and should be at the forefront of what you do on a day-to-day basis.


Encourage employees to give back

Offer regular opportunities for employees to participate in your company’s charitable efforts and give back to the community. This helps to give them a sense of purpose beyond doing their regular assignments.

Lexis Nexis Risk Solutions Group gives all of their employees two paid volunteer days a year to volunteer for any charity of their choice. In addition, the company also offers virtual fundraisers and smaller team events to encourage year-round participation.


Show the results of their efforts

Be sure to show your employees the results of their efforts. This will communicate to them that they have made a difference in others’ lives and will motivate them to continue giving back. For example, share pictures of a structure they helped to build during a volunteer event or let them know how much money they raised for a particular cause.

Corporate Social Responsibility (CSR) technology can be your friend here.

CSR software includes tools that track the impact of business programs. It accurately measures the effectiveness of CSR initiatives— managing, administering, and tracking initiatives all initiatives. Some CSR initiatives include grants and sponsorships, community giving, and corporate volunteer management. 


Top Reasons Some CSR programs fail

With the introduction of CSR programs into an organization, there are some circumstances where it won’t be as well-perceived as planned. Here are some common reasons why they might fail:

1. It does not empower employees

In many cases with legacy products (or even many new ones) investments are made at a global level resulting in employees not being able to support causes that are important to them at an individual level. 


2. There is a lack of transparency

Historically, many CSR investments lack transparency. Many times, employees don’t actually know how their time and contributions are being allocated.


3. It’s not engaging

Many options out there make it too hard for employees to find opportunities of interest, and their individual contributions aren’t tracked accurately or recognized. 

Kambeo Hubs is the next generation of corporate social responsibility software that brings all the good your entire workforce does into one place. All employees have the freedom to support important causes and share their progress with the world.

It’s the first-ever social impact platform that creates a personalized social profile for your organization that updates in real-time. With every action your employees take, whether that includes volunteering or donating to a cause, your progress is shared simply and transparently.


Inspire And Engage Your Employees With Kambeo Hubs

People want to change the world. They want to buy from and work for companies that do, too. 

Kambeo Hubs is changing how companies approach corporate social responsibility by enabling a company culture focused on social impact.

The true power of the Kambeo is at the intersection of cause, community, and commerce. By bringing together these three pillars, Kambeo is connecting those who need help with those looking to help. We are connecting brands with employees and customers who share similar values.

We are strengthening communities that emphasize giving back and giving an entire community of people who believe in social good a chance to support each other.

Put CSR activities back in the hands of your employees to build a sustainable business, all with Kambeo Hubs.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Subscribe to our blog

More To Explore

Employee Spotlight - Stephanie Brown
Company News

Employee Spotlight: Stephanie Brown

This month’s employee spotlight features Stephanie Brown – Director of Strategic Initiatives at Kambeo. Get to know more about Stephanie and her journey with Kambeo.