Tapping into new markets, expanding a product line, and forming strategic partnerships. Despite these strategies you may be undertaking to grow your business, one needs to be added to the above: taking part in social good.
Social good refers to the humanitarian actions that serve and benefit society. Actions that include organizing a crowdfunding campaign, hosting a company-wide volunteer day, or selling merchandise on behalf of a cause. However, it may be questioned how becoming involved in the community can lead to revenue and customer growth.
To best depict how social good can contribute to business growth, we have outlined two examples of recent fundraisers that businesses have hosted through Kambeo: a social impact platform that connects companies with charities and nonprofits worldwide.
Let’s explore some of the recent fundraisers that organizations have organized using Kambeo to grow their business:
WFTS ABC Action News: Pasco County Holiday Pop-up Tent
WFTS ABC Action News, a television station licensed to Tampa, Florida, utilized Kambeo to organize The Pasco County Holiday Pop-up Tent Event in support of Metropolitan Ministries.
ABC Action News created a multifunctional event page within Kambeo that provided event details, gathered donations, and allowed community supporters to fundraise on behalf of Metropolitan Ministries. Furthermore, local residents of Tampa could register to volunteer at the pop-up holiday tent.
This two-day charitable event banded together passionate WFTS ABC Action News employees with one goal: enhancing and supporting causes in their local community. Additionally, employees joined forces with community volunteers (who were also existing or potential viewers of the news network) to spend two days working together in the pop-up holiday tent. Duties included sorting food, collecting toys, and making festive stocking stuffers for the less fortunate.
Current and potential WFTS ABC Action News viewers who donated, fundraised, or volunteered at the event came to associate ABC News with the social good it does, enhancing their perception of the network. And with 90% of Americans more likely to trust and stay loyal to companies actively trying to make a difference, WFTS ABC Action News now has an opportunity to further engage with their growing audience of socially conscious viewers.
Keller Williams: Charity Polar Bear Swim
Keller Williams Complete Realty & Keller Williams Complete Niagara Realty used Kambeo to host their 2nd annual Charity Polar Bear Swim in support of Be The Change In Your Own Backyard Foundation.
These two Keller Williams brokerages utilized a centralized event page within Kambeo to inform attendees about the event location and timing. Alongside providing general event information, Keller Williams used the event page to manage a peer-to-peer fundraising campaign, setting a goal of raising $10,000 on behalf of Be The Change In Your Own Backyard Foundation (benefiting the Boys and Girls Club of Hamilton). Both community supporters and employees could set up either an individual or team fundraising page to spread the word about the benefiting cause while collecting donations from their personal networks.
The KW Charity Polar Bear Swim melded agents, employees, and local businesses with passionate community supporters. All participants gathered in person to walk, run, or dive into Lake Ontario, providing ample opportunity for attendees to interact and bond over their shared passion for supporting charity.
While the primary objective of these community supporters was to attend a charity event for a worthy cause, they became familiar with the mastermind behind the event—Keller Williams. A company that these supporters might not have initially been exposed to through print or digital advertising mediums became a brand that they not only recognized but valued.
On average, marketing budgets account for 8.7% of a company’s revenue. However, establishing a positive brand image, building brand awareness, and achieving customer loyalty doesn’t have to originate from a costly budget.
Rather, by including community investment efforts in your strategy, you can show your organization’s commitment to social good, reach new segments, and cultivate a shared set of values: the glue that binds your organization to its stakeholders.