The latest data shows that marketers have a mere 2.7 seconds to capture someone’s attention. If you want to get people interested in your nonprofit, a video is one of the best ways to catch their eye and convince them to stick around and learn more.
If you’ve never used video marketing before, keep reading.
Explained below are some of the benefits of video marketing for nonprofits. You’ll also find the top 5 trends and tips every nonprofit marketer should know.
What Is Video Marketing?
Video marketing is all about using high-quality videos to promote your nonprofit organization. With the right kinds of videos, it’s easier to get people interested in what your organization does and convince them to donate to your cause.
A good nonprofit video marketing strategy typically involves video production for your organization’s website, your YouTube channel, and your social media platforms (Facebook, Instagram, TikTok, etc.). However, it can also include the creation of other types of videos, like interview videos, commercials, and professionally filmed question and answer sessions.
Benefits of Video Marketing of Nonprofits
Video marketing often requires a lot of time and resources. However, when you find out what high-quality video production can do for your nonprofit’s fundraising efforts, you’ll likely decide that it’s worth the upfront investments.
The following are some of the greatest benefits that video marketing provides to nonprofits like yours:
Reach More People
More than 15 percent of people watch 7-10 hours of video online per week, and 27 percent of people watch over 10 hours. If you regularly put out videos promoting your nonprofit, you can reach a lot of these viewers and build more awareness for your organization’s mission and goals.
Make an Emotional Connection
Video production allows you to touch people’s hearts in a way that written content can’t. Creating an emotional connection is one of the best ways to increase interest in your nonprofit and encourage people to make more frequent and larger donations.
If your audience can see whom they’re helping with their donations and what kinds of causes they’re contributing to, they’ll be much more inclined to follow through and support your nonprofit.
Increase Online Engagement
Not only will you get more eyes on your nonprofit when you make video marketing a priority, but you’ll also get more engagement on your website, social media platforms, and email marketing efforts.
When people feel touched by your videos and have a greater connection to your organization, they’ll respond with more “likes” and comments, as well as a higher number of social shares. This increases your visibility and helps you build more awareness over time.
Get a Better ROI
All this increased awareness, engagement, and visibility will often lead to more donations for your nonprofit. If you’re looking to level up your fundraising efforts and increase the number of donations you receive, investing in video marketing can help you to see great returns.
Outperform Other Marketing Tools
Video marketing is one of the most popular forms of marketing being used throughout the world by nonprofits and other organizations, and for good reason. It outperforms many other types of marketing, including Google Ads (by 68 percent) and static images (by 74 percent).
If you’re looking to make a splash and get the most bang for your buck, one of your top priorities in 2022 should be video marketing.
Nonprofit Video Marketing Trends and Tips
Now, let’s get into the specific trends you should be following and tactics you should be using to make your nonprofit’s videos stand out.
The following are 5 of the best trends and tips every nonprofit marketing team should know:
- Focus on Facebook
According to the report cited above, Facebook is the most popular social media channel for marketers to share videos.
If you want to see the best results from your nonprofit’s video marketing efforts, make sure you’re sharing videos on Facebook regularly. TikTok YouTube and Instagram are the second third and fourth most popular choices, so don’t neglect them, either.
- Include Music and Voice Overs
Including music or voiceovers in your videos can enhance their performance, evoke strong emotions, generate more engagement, and help you make a bigger impact.
Don’t let your videos be silent productions. Talk to your audience about your organization and your mission or include a touching song that tugs at their heartstrings and encourages them to donate.
- Make a Variety of Videos
You don’t have to limit yourself to one type of video. The more you shake up your strategy and create different kinds of video content, the easier it’ll be for you to reach a larger audience.
Play around with long-form content like interviews and Q&As, then mix it up with some short-form videos, including 15-second TikTok and Instagram Reel videos.
- Start Live Streaming
By the year 2028, the live streaming market is expected to reach a $223.98 billion valuation. If you’re not going live to talk to your audience about your nonprofit, you’re missing out on a lot of opportunities to gain volunteers, generate donations, and get people excited about your organization. At Kambeo, we have integrated live streaming into our platform to help you leverage all these benefits. Click here to learn more.
- Include Email Capture
Finally, don’t forget to include email capture links or forms in your videos.
Adding an email capture form encourages viewers to take the next step and sign up for your nonprofit’s email list. This, in turn, makes it easier for you to connect with them in a more personal way.
Over time, with proper lead nurturing, you may even be able to convince them to volunteer or donate.
Create Your Nonprofit Video Marketing Strategy Today
As you can see, video marketing can take you a long way when it comes to promoting your nonprofit and getting people interested in donating. Implement some (or all) of the trends and tips listed above so you can build an effective strategy and set your organization up for great results.
If you need more help attracting donors and volunteers to your nonprofit, be sure to check out Kambeo as well. Kambeo is an easy-to-use online tool that helps nonprofits create fundraisers, collect donations, manage volunteers, run auctions, and more. Register today and check it out risk-free!